Are you looking for a website that is easy to use, functional and most importantly – improves your ad results, look no further than our website design and strategy team. We ensure your business enjoys seamless performance, effortless navigation, and zero dark holes in your website structure. And it’s totally bespoke. You don’t have to choose from a selection of pre-ordered templates; you get to choose a custom-made website and have it built from the ground up to include all the features you want, and none that you don’t. We specialise in building tailored websites, powerful e-commerce website design and advanced customer-satisfaction-driven experiences online. Our team prides itself on being imaginative with our strategies, and we can’t wait to apply our creativity to help you get the results that you want from your new online storefront. 

Innovative website development that works


Lead generation focused websites

Using researched data, common sense and a splash of creativity, we construct websites that generate leads for your brand. Our website development team works closely with our clients to drum up quality leads and smart automation to better their sales process with less heavy lifting.

Ecommerce sales driven websites

Besides our ecommerce sites being ready to plug into the biggest marketing channels in Australia, they offer a lot of cool features, too. We can build ecommerce sites with smart, easy user experiences and lightning website speeds for easy navigation. The flexibility to add or remove features as your business grows or changes makes our ecommerce builds ideal for growth.

small bespoke custom crm solutions

From small custom CRM systems through to hybrid websites serving both lead generations and sales, talk to us about your site ideas, and we'll let you know if it is logically and physically possible. Whatever you can dream up for your website, if it can be done - we will make it happen!

our australian website development platforms of choice

With over 200 projects safely tucked under our belt in just three years, we’ve aligned our website development skills with two of the largest and best website CMS platforms on the planet. Both having pros and cons, we utilise both of their strengths depending on our clients’ specific requirements to choose the right solution to start building on. 


Being an open-source CMS platform, WordPress allows you to completely customise your functionality and designs with almost endless possibilities. It could probably even make your coffee if you asked it nicely! Unlike the Shopify platform, WordPress is hosted on a local server, so enormous traffic spikes are a no go to keep it running well. 

shopify development

Shopify handles some of the main players of retail globally, and we believe that it is the best solution for online retail you can get! It’s not as bespoke as WordPress, but Shopify’s platform is hosted in your own environment. It, therefore, can handle a limitless surge in traffic spikes – making it ideal for retail promotions and hype. 


We easily blend strategy, creativity, data, and solid web development to create a website experience designed to encourage your customers to take action – whatever action it is you want them to take. Our biggest point of difference from our competitors is our ability to see beyond just the design and development stages of your website. We can preempt the different types of advert platforms that will push the right relevant visitors to the finished website and the experience that these users will require to be converted into a paying customer.

Our website development process.

The process of constructing a working website is not always a straightforward journey. Each development phase takes time and testing not to skip corners. Every website build is tailored based on the type of website you want, the resources required, and the immense amount of code language writing needed to make it all work seamlessly. 

Planning a sitemap

Every website in Australia (and globally) starts with precise research and a plan. These crucial steps allow us to start building a wireframe or sitemap, a structural map of your intended website. It acts as the inspiration for the site that gives us a solid and thought out place to start from. Just like a business plan, we take into account your goals and what you need from the functionality of the site to achieve those goals in the short and long term. A sitemap gives both the developer and designer an idea of what you want from the finished product and the information needed to formulate that vision into something tangible. 

creative content creation

While this section of the process can take a long time, we’d say it’s one of the most crucial elements of your new website. Before we even think about what the site is going to look like or the development, we need to know what we will say on the pages of your site. Words are powerful and often make or break the customer’s decision to stay or leave your site. Because we build user experience focused websites, our designers create their work based on what we are trying to say to our customers. We want to use words to engage your customer, grab their attention and convince them to take the actions you want them to – whether it’s to buy, subscribe, enquire or anything else. 

setting up the framework

This is the skeleton that you can’t see but allows you to view the attractive layout and imagery of your website. Once the team has read the brief and your new content to understand your website’s functionalities and performance requirements, our expert web development team will start building the framework and the platform that our designer will then work on to present to you for the concept design stage.

design concept

The exciting time has come to determine the appearance of your website. One of your biggest considerations will have been who your target audience is and what they want. This is where we implement elements like brand logos, colours and visual style to help strengthen your brand identity through your website. A ux web digital designer will create a prototype design mostly in JPG images and make the final decision on the visuals once you have gone through the mock-ups of the site and given your approval.

completion development

The hard part is over! You sit back and chill while our team steams ahead and develops the rest of your website and all its pages. This part of the process depends on the size of your website and the number of pages, but it would usually take 10 to 20 business days. Once all the website pages have been finished, the rest of the pages are then sent to you to cast an eye over to check they are in line with your brand. 

Website launch & on-page SEO implementation

Now that all the pages are complete, looking fantastic, and the site is live, we do a clean up of the back end to get rid of any unnecessary code to ensure that your website is up and running at the fastest, most efficient speed possible. No point in having a great website that takes a million years to load! We tidy up the mobile version of the pages, and then we give Google the green light to start indexing your site. A crucial part of our service offering is that we add the basic on-page SEO to your site so that your website has the best chance of appearing on Google.


if this is your first time building a website, you've probably got a few questions.

When considering taking your business online in Australia to reach more customers with the services you provide, you will need to have a website. It is as simple as that. Customers have to have somewhere to go to visit your online store, and without a fully functional website, there could be some customer concern about the legitimacy of your Storefront if your business does not have an online presence. It takes a lot for a user to purchase products or services online or take the action that you want them to, as non-face-to-face transactions are inherently less trustworthy. You want to make sure that your brand and business behave as legitimately as possible and that you let your potential customers find you quickly and complete the action that you wish them to take. Chalk n’ Cheese’s experienced developers can assist you at every step while constructing a tailored website design in OZ just for you and your business needs.

Web development, for an agency like ours, can refer to anything from creating a single plain text webpage to developing a complex website or social network. It is the technical building side of a web digital in Australia which makes sure that it actually works, whereas the design side focuses on how the website looks to the customer.

In a nutshell:

Website Development: Refers broadly to the work that goes into building a website from the ground up. This work includes making all the buttons do what they are supposed to, so when you click something, you end up in the right place. The developmental aspects of your website include a lot of technical work that can cover (but is certainly not limited to): e-commerce development, CMS content management system development, networking, server security, client-side scripting and server-side scripting.

Website Design: Using creative programmes like Adobe Photoshop, designers are able to deliver the visual elements of the website, including its layouts, fonts, colours, logos and imagery.

The developers we have at Chalk n’ Cheese specialise in the beginning-to-end production of unique and effective websites. We have a programmer, developer, and designer for every step you need for a complete product. Here we will break down some more of the developmental areas for transparency, so that you know exactly what we are talking about and working on at every step.

Front-end development:

Front-end developers work with customers or the user-facing side of programs, websites, and software. The small business website design and develop visual aspects from the navigation, layouts, graphics, and other important aesthetics. The developers also work on user interfaces, determining what the customer will be seeing and interacting with at their end.

Backend development:

Backend development focuses on the server-side of the website and, as previously mentioned, works hand in hand with front end development. The developers will work on system coding, servers, APIs, operating systems, and databases. They manage the code for content, security, and site structure. These back end magicians make sure that your website works the way it should.

Desktop development:

Desktop development is where developers specialise in creating software that works on desktop devices such as OS, Windows and Mac, among others. 

Mobile development:

Mobile development works closely with desktop development to create a site that functions well across all platforms. This portion of the process ensures that your website can be viewed by the huge number of users visiting websites via their smartphones.

Embedded development:

Embedded development works with all hardware that is not a computer. It includes consumer devices, electronic interfaces, IoT devices, real-time systems, and much more. This particular developer skill has become a highly sought after service due to the fast influx of IT and connected devices.

E-commerce development:

If the website application is an online store that sells products or services in OZ, its development is likely to be referred to as an E-commerce site. This application development process is quite complicated due to the need to get the various payment capabilities functioning correctly. The last thing you want is your customers facing complications when trying to buy your products or services. The lack of a robust e-commerce platform can result in loss of sales and a reduction of trust in your small business web designs.

The developers must also create a well-structured management panel for the administrator to use for listing new products, updating them, deleting entries, and managing applications.

If you are planning to build your business online, it is vital to pick the right team to do it.

The average cost of website development in Auckland varies greatly, depending on which agency you choose.

Your business is not a one-size-fits-all model; every business is different. Every one of our packages and pricing plans is tailored specifically to suit the size and scope of your business needs.

To find out exactly how much you could expect to pay for our OZ website development services, contact one of our expert team at Chalk n’ Cheese for a commitment-free consultation.

It’s time to get your Australian business thriving online!

Don't Be Shy, Talk to us about your next Website Development Project!

Our team of OZ Website Development experts have developed hundreds of websites across New Zealand and Australia. We specialise in tailoring specific campaigns to support your business goals within the wider marketing framework instead of trying to cram you into a one-size-fits-all model (those don’t work, by the way). We create powerful Website Development strategies that will generate results. Enhance your marketing strategy and sales margins by appearing in front of the people who actually want to know about your business. 

Find them today with our help!