Rank Organically with Our SEO Specialists in Melbourne

Find more customers than ever on Google.

Google is the number one way to find relevant solutions to your needs from anywhere at any time and on any device, laid out nicely on a page for you to pick from. Your website could be one of those top results, being seen first by relevant customers actually looking for your services. That’s what good SEO does for a business.

It does seem rather fantastical to be able to connect with so many consumers who are actively seeking your products and services with just a handful of keywords. But, it’s actually a simpler matter of content and mathematics. Our team works closely with small to medium-sized businesses to boost their rankings up the Google search engine results pages, making your business more likely to increase its revenue organically. 

Businesses that opt for SEO services find that customers are landing on their websites more regularly – and some are even starting to compete amongst the biggest names in their industry. The leaders of each industry are going to appear very high on the Google results page, and that’s often due to intelligent SEO strategies boosting them up there, winning them more customers. There’s nothing stopping your business from joining their ranks of success.

Skip the small talk – let’s get your SEO working for you.

We’re setting businesses up with results that only SEO specialists can get

Have your website rank on the first page of Google’s search results for 70% of your chosen keywords after six months – or, we’ll work for free until it does. That’s a guarantee. We are so confident in the power of our SEO specialists that we’ll be shocked if you don’t see a difference.

What we do

What is SEO?

Imagine your website is a book in the largest library in the world. Depending on what the users are searching for, Google scans your site for those keywords and compares how relevant your website’s content is compared to what your customers are searching for. Google then generates a list of websites in seconds that contain the most relevant content, and, therefore, the most relevant solution to what the searcher is looking for. Clever, right?

SEO (Search Engine Optimisation) is the method of creating that scannable site content that lives all over your website. Our team performs research to find out what your ideal customers are searching for online word for word – which is what we call keyword research. We create content that combines the correct density of relevant keywords and a little bit of polish to hide the majority of those keywords tidily within your website’s copy in a natural way. 

SEO is the mathematical marketing tool that ensures that your site and services are doing all that they can to appear as relevant as possible when Google is asked a question relating to your business. Once your website is considered relevant enough, thanks to the SEO content we implement, your site will be handed to your ideal consumers on a silver platter whenever they are looking for you.

How difficult is SEO?

Why do companies hire SEO Experts in Melbourne?

SEO is a moving target. What works today can never be guaranteed to work tomorrow, or next week, or six months down the line. As one brand manages to overtake another in the Google rankings, the goalposts move, and competitors adapt their own SEO strategies to hold onto their top positions on Google results. It’s competitive and a full-time occupation to stay on top of SEO rankings. That is exactly why savvy business owners who want to get the most customers onto their site hire SEO experts Melbourne to handle their SEO audits, tracking and updating. They are free to go about their business while we keep them in their desired Google rank.

Find out what SEO can do for your Melbourne business

If you’re a new company, you probably think that SEO isn’t important for you yet – that it’s only for more established businesses to play with. In fact, the opposite is true. Larger or more established businesses already have a surplus of reliable customers, which has allowed them to become established in the first place, but newer businesses need to start from scratch to gain loyal customers. You can skip the queue by hiring the help of SEO specialists to secure customers faster than ever. Melbourne businesses are coming and going all of the time, but the smart ones know how crucial it is to be found on Google, even at the beginning stages of their business.

Choosing to work with a digital marketing agency like Chalk n Cheese means that all of that is taken care for you. You can focus on building your business while we develop an SEO strategy and content marketing strategy, research your keywords, craft and implement SEO-friendly content, and keep track of how well it’s all performing with the help of our SEO specialists. Melbourne businesses are now benefitting from online marketing and SEO services that are flexible and suitable for their budgets – whether they are just starting out or already fairly established. Chalk n Cheese is the team to turn to when you want your brand to increase its revenue by taking a larger bite out of the Google biscuit.

Not sure where to start?

Localise your efforts

Get your audiences exactly where you want them

Be where your customers are

If you’re not on Google results, you’re not competing
Think about how you use Google search. If you bother to head to pages 2, 3, or 4 on the Google results page after you’ve looked up something, then you’re in the minority. Most people find exactly what they need on page 1. There’s a sense of being trustworthy and having authority in the industry if your business is on page 1, so are more likely to be picked by customers who are considering their options. We’re not sure which companies are happily hanging out on page 10, but they certainly aren’t fussed about getting new customers. Google has reported that almost 100% of customers will search for local companies online - so it makes sense to be on it and be somewhere visible if you want new visits.
Be where your customers are

If you can’t be found on Google, you’re not competing

Think about how you use Google search. If you bother to head to pages 2, 3, or 4 on the Google results page after you’ve looked up something, then you’re in the minority. Most people find exactly what they need on page 1. There’s a sense of being trustworthy and having authority in the industry if your business is on page 1, so are more likely to be picked by customers who are considering their options. We’re not sure which companies are happily hanging out on page 10, but they certainly aren’t fussed about getting new customers. Google has reported that almost 100% of customers will search for local companies online – so it makes sense to be on it and be somewhere visible if you want new visits.

Localise your content

Zoom in on your audiences closer to home
Localised SEO is a delicious wee trick of the trade that we always want to implement for our clients. It’s a great way to get local customers to visit your website more regularly. Local SEO works by including specific locations in competitive keywords to target those areas. These localised keywords are less competitive when it comes to ranking well in search engine results, because fewer companies are thinking to use them. For example, trying to rank the keyword ‘SEO experts’ by itself is way more competitive than trying to rank for ‘SEO experts Melbourne’. This geo modification narrows down your targeting efforts to effectively capture customers looking for your services in their area, instead of those services just generally. SEO specialists from all over Australia will be trying to nudge each other out of the way to rank for ‘seo specialists’ as a general keyword, but they may not be able to offer their services to your local area. Only those digital agencies that can actually offer their SEO services to Melbourne businesses will benefit from ranking ‘seo specialists melbourne’ - which we do, as it happens. In case that wasn’t already obvious.
Localise your content

Zoom in on your audiences closer to home

Localised SEO is a delicious wee trick of the trade that we always want to implement for our clients. It’s a great way to get local customers to visit your website more regularly. Local SEO works by including specific locations in competitive keywords to target those areas. These localised keywords are less competitive when it comes to ranking well in search engine results, because fewer companies are thinking to use them. 

 

For example, trying to rank the keyword ‘SEO experts’ by itself is way more competitive than trying to rank for ‘SEO experts Melbourne’. This geo modification narrows down your targeting efforts to effectively capture customers looking for your services in their area, instead of those services just generally. SEO specialists from all over Australia will be trying to nudge each other out of the way to rank for ‘seo specialists’ as a general keyword, but they may not be able to offer their services to your local area. Only those digital agencies that can actually offer their SEO services to Melbourne businesses will benefit from ranking ‘seo specialists melbourne’ – which we do, as it happens. In case that wasn’t already obvious.

Full-time SEO wrangling

Full-time SEO wrangling

Don’t get tangled up in SEO
SEO can be a bit of a confusing beast, but it can be tamed by our SEO experts in Melbourne. It’s complicated, for sure, but it’s so effective that even if you don’t fully ‘get it’, it should be a crucial part of your digital business strategy. Our experience gang at Chalk n Cheese have tonnes of successful SEO campaigns running for our clients in New Zealand and Australia and offer a zero B.S policy. We tell it like it is and are completely transparent and realistic about our expectations when we implement SEO strategies. You can trust us to analyse and track every single thing from start to finish as part of your technical SEO and content SEO services, so that you don’t have to ‘guess’ if what you’re paying for is working. We can show you the black and white proof that it is, and highlight the spots that could be performing better. Of course, no crazy results are going to happen immediately - but if a few months have passed and you don’t see results from your SEO content, then it’s actually not working. And we’ll figure out why - and fix it for you.

Don’t get tangled up in SEO

SEO can be a bit of a confusing beast, but it can be tamed by our SEO experts in Melbourne. It’s complicated, for sure, but it’s so effective that even if you don’t fully ‘get it’, it should be a crucial part of your digital business strategy. Our experience gang at Chalk n Cheese have tonnes of successful SEO campaigns running for our clients in New Zealand and Australia and offer a zero B.S policy. We tell it like it is and are completely transparent and realistic about our expectations when we implement SEO strategies.  

You can trust us to analyse and track every single thing from start to finish as part of your technical SEO and content SEO services, so that you don’t have to ‘guess’ if what you’re paying for is working. We can show you the black and white proof that it is, and highlight the spots that could be performing better. Of course, no crazy results are going to happen immediately – but if a few months have passed and you don’t see results from your SEO content, then it’s actually not working. And we’ll figure out why – and fix it for you. 

 

Ready to connect with more customers than ever?

Talk to our SEO Specialists - Melbourne - today!